How Kin Creative Scaled from $21K to $82K/Month in 8 Months with a Cold Outbound Engine

Website

$800,000+

In annualized revenue

Potential deal value

100+

Booked Meetings

Monthly revenue

Some of the businesses we have booked

The Challenge

Adam had deep expertise and a mission-led business — but no system to scale.

Pricing was capped at $750/month

No predictable way to reach qualified martial arts gym owners
Previous cold email agencies failed; Facebook and Google Ads brought low LTV leads
Client delivery suffered due to time spent chasing new leads manually

Pricing was capped at $750/month

No predictable way to reach qualified martial arts gym owners
Previous cold email agencies failed; Facebook and Google Ads brought low LTV leads
Client delivery suffered due to time spent chasing new leads manually

“I was relying on word of mouth and praying something would come through. I hated sales — but I needed a system that could scale without me.”
— Adam Lodhi, CEO

“I was relying on word of mouth and praying something would come through. I hated sales — but I needed a system that could scale without me.”
— Adam Lodhi , CEO

Our Diagnosis

The issue wasn’t demand — it was offer misalignment and GTM execution.

A low-ticket offer attracted low-commitment clients
No outbound system existed to validate messaging at scale
Ads had no foundation of proof or messaging to build from
Adam was stuck in founder-led chaos, unable to scale operations

A low-ticket offer attracted low-commitment clients

No outbound system existed to validate messaging at scale
Ads had no foundation of proof or messaging to build from
Adam was stuck in founder-led chaos, unable to scale operations

We needed to solve pricing, positioning, and pipeline — in that order.

The Build

We launched cold email to the entire martial arts gym market — testing and refining an irresistible offer while automating lead flow and coaching Adam on high-leverage closes.

Offer Rebuild

Moved from $750/month → $1.5K, $2K, then $6K/month offers
Added performance guarantees (e.g. "$150K first year or you don’t pay”)
Created tiered pricing and structured long-term contracts (up to 12 months)
Positioned as a growth partner, not an ads agency

Moved from $750/month → $1.5K, $2K, then $6K/month offers

Added performance guarantees (e.g. "$150K first year or you don’t pay”)
Created tiered pricing and structured long-term contracts (up to 12 months)
Positioned as a growth partner, not an ads agency

ICP & TAM Mapping

Mapped every U.S.-based martial arts gym with $30K+/month in revenue
Filtered for active websites, social engagement, and hiring signals
Created a clean TAM of 20K+ qualified leads via Clay

Mapped every U.S.-based martial arts gym with $30K+/month in revenue

Filtered for active websites, social engagement, and hiring signals
Created a clean TAM of 20K+ qualified leads via Clay

Cold Outbound Engine

Spintaxed 5+ high-conversion copy variations focused on pain (churn, inconsistent leads) and gain (multi-location scale, freedom from day-to-day ops)

Sequenced over 30 touchpoints — booked qualified calls even from cold leads who ignored 20+ previous emails
Delivered daily updates + Slack notifications for reply and booking tracking

Spintaxed 5+ high-conversion copy variations focused on pain (churn, inconsistent leads) and gain (multi-location scale, freedom from day-to-day ops)

Sequenced over 30 touchpoints — booked qualified calls even from cold leads who ignored 20+ previous emails
Delivered daily updates + Slack notifications for reply and booking tracking

Lead Gen to Full Funnel