Some of the businesses we have booked

The Challenge

Smash Cactus Media was growing—but growth was volatile.

They were stuck in the feast-or-famine trap.

Smash Cactus Media was growing—but growth was volatile.

They were stuck in the feast-or-famine trap.

Inconsistent deal flow made it hard to scale
Ad hoc lead gen efforts (a little cold email, a little ads) brought minimal ROI
Time was wasted chasing the wrong kinds of leads
Their creative was elite — but not enough people were seeing it

Inconsistent deal flow made it hard to scale

Ad hoc lead gen efforts (a little cold email, a little ads) brought minimal ROI
Time was wasted chasing the wrong kinds of leads
Their creative was elite — but not enough people were seeing it

“We were doing a bit of everything. Cold email, ads, inbounds — but nothing stuck. No real system. And nothing was consistent.”
— Ashley Wright, Founder

Our Diagnosis

Ashley’s team was drowning in execution, but their GTM engine lacked structure and follow-through.

They had a compelling offer — but it wasn’t dialed in for outbound

Previous cold emails blended in with every other agency’s pitch
Their follow-up sequences were too light, often stopping before traction
Great personal brand… but underutilized in the sales motion

They had a compelling offer — but it wasn’t dialed in for outbound

Previous cold emails blended in with every other agency’s pitch
Their follow-up sequences were too light, often stopping before traction
Great personal brand… but underutilized in the sales motion

We knew they didn’t need gimmicks — they needed clarity, pressure-tested copy, and volume with precision.

The Build

Our focus: build a durable outbound system around Ashley’s unique offer, while supporting him like a co-pilot on messaging, conversion, and follow-through.

ICP & TAM Mapping

Defined target verticals across eComm, DTC, and brand-side CMOs
Enriched lead lists with ad spend, platform focus (Meta/TikTok), and creative volume
Pulled leads with recent hiring, growth funding, or social traction

Defined target verticals across eComm, DTC, and brand-side CMOs
Enriched lead lists with ad spend, platform focus (Meta/TikTok), and creative volume
Pulled leads with recent hiring, growth funding, or social traction

Outbound Engine

Wrote 6 spintax variations around video fatigue, UGC inefficiency, and Meta ad scale

Highlighted Smash Cactus’ proven work and offer clarity
Applied aggressive but clean follow-up system — some calls booked after 30+ follow-ups

Wrote 6 spintax variations around video fatigue, UGC inefficiency, and Meta ad scale

Highlighted Smash Cactus’ proven work and offer clarity
Applied aggressive but clean follow-up system — some calls booked after 30+ follow-ups

Offer Optimization

Supported multiple iterations of the core offer over time

Gave feedback on angles, case studies, CTAs, and messaging flow
Positioned creative service not as "videos" but as a growth multiplier for ad performance

Supported multiple iterations of the core offer over time

Gave feedback on angles, case studies, CTAs, and messaging flow
Positioned creative service not as "videos" but as a growth multiplier for ad performance

Sales Enablement