How Cosine Booked 145 Sales Calls and Broke Into New Verticals with a Predictable Outbound Engine
How Cosine Booked 145 Sales Calls and Broke Into New Verticals with a Predictable Outbound Engine
4-10+
4-10+
Meeting per week
Potential deal value
145+
145+
Booked Meetings
Booked Meetings
6+
Month project length
Month project length
12+
Some of the businesses we have booked
Some of the businesses we have booked
The Challenge
The Challenge
Cosine had deep expertise and a premium service — but outbound wasn’t working.
Cosine had deep expertise and a premium service — but outbound wasn’t working.
Cold email efforts were inconsistent and underperforming
Reply rates were low, and follow-ups lacked structure
They needed to scale pipeline across architectural firms but had no clarity on how to approach new verticals
rands, their growth engine relied on Suhit doing all the heavy lifting
Cold email efforts were inconsistent and underperforming
Reply rates were low, and follow-ups lacked structure
They needed to scale pipeline across architectural firms but had no clarity on how to approach new verticals
“We were struggling with outbound and barely getting replies. We knew we had the service — we just weren’t getting in front of the right people at the right time.”
— Matt Schroeder, Co-Founder & CEO
“We were struggling with outbound and barely getting replies. We knew we had the service — we just weren’t getting in front of the right people at the right time.”
— Matt Schroeder, Co-Founder & CEO
Our Diagnosis
Our Diagnosis
Cosine’s biggest challenge wasn’t their offer — it was audience segmentation and execution at scale.
Cosine’s biggest challenge wasn’t their offer — it was audience segmentation and execution at scale.
No structured ICP breakdowns within architecture firms (firm size, roles, project scope)
Messaging lacked personalization and relevance to segment-specific pain points
New verticals like commercial development were untouched due to lack of targeting clarity
No structured ICP breakdowns within architecture firms (firm size, roles, project scope)
Messaging lacked personalization and relevance to segment-specific pain points
New verticals like commercial development were untouched due to lack of targeting clarity
We saw the opportunity to turn outbound into a revenue channel, not a guessing game.
We saw the opportunity to turn outbound into a revenue channel, not a guessing game.
The Build
The Build
We rebuilt Cosine’s outbound engine with precision targeting, role-specific messaging, and delivery systems that turned list segments into booked meetings — consistently.
We rebuilt Cosine’s outbound engine with precision targeting, role-specific messaging, and delivery systems that turned list segments into booked meetings — consistently.
ICP & TAM Mapping
ICP & TAM Mapping
Segmented core TAM by firm size (10–50 architects), project scope, and sector (commercial, retail, multi-use)
Built vertical-specific lists for architecture, interior design, and procurement-focused firms
Enriched with role data (e.g. Design Directors, Project Architects, Procurement Leads)
Segmented core TAM by firm size (10–50 architects), project scope, and sector (commercial, retail, multi-use)
Built vertical-specific lists for architecture, interior design, and procurement-focused firms
Enriched with role data (e.g. Design Directors, Project Architects, Procurement Leads)
Outbound Engine
Outbound Engine
Created 6 custom messaging variations across verticals
Personalized by project type (e.g. retail rollouts, hospitality builds, multi-location expansions)
Installed 7–10 step cold email sequences + performance-based routing to calendar links
Booked consistent 4–10 calls per week across campaigns
Created 6 custom messaging variations across verticals
Personalized by project type (e.g. retail rollouts, hospitality builds, multi-location expansions)
Installed 7–10 step cold email sequences + performance-based routing to calendar links
Booked consistent 4–10 calls per week across campaigns
Operational Efficiency
Operational Efficiency
Ran A/B tests into new verticals: commercial developers, boutique firms, and retail general contractors
Validated new segments with positive replies, meetings, and real opportunities
Helped Cosine evolve outbound from a single-track play into a multichannel growth lever
Ran A/B tests into new verticals: commercial developers, boutique firms, and retail general contractors
Validated new segments with positive replies, meetings, and real opportunities
Helped Cosine evolve outbound from a single-track play into a multichannel growth lever
Reporting & Enablement
Reporting & Enablement
Weekly reports with conversion rates, reply types, and vertical performance
Slack lead alerts + call prep docs for Cosine’s sales team
Iterated campaign copy every 2–3 weeks for max deliverability and relevance
Weekly reports with conversion rates, reply types, and vertical performance
Slack lead alerts + call prep docs for Cosine’s sales team
Iterated campaign copy every 2–3 weeks for max deliverability and relevance
The Results
The Results
Pipeline Consistency
Pipeline Consistency
145 total qualified sales meetings
Weekly volume: 4–10 calls booked across architecture, interior design, and new segments
Dramatically increased visibility in Cosine’s ICP
145 total qualified sales meetings
Weekly volume: 4–10 calls booked across architecture, interior design, and new segments
Dramatically increased visibility in Cosine’s ICP
Revenue Opportunity
Revenue Opportunity
Opened new segments with deal velocity
Created deeper TAM coverage with less effort
Built a system that scales with sales headcount
Opened new segments with deal velocity
Created deeper TAM coverage with less effort
Built a system that scales with sales headcount
Operational Efficiency
Operational Efficiency
Moved from fragmented outreach → centralized, repeatable system
Sales team focused on closing — not chasing leads
Internal alignment between marketing and sales enabled by clear reporting
Moved from fragmented outreach → centralized, repeatable system
Sales team focused on closing — not chasing leads
Internal alignment between marketing and sales enabled by clear reporting
Want a GTM Engine Like This?
Want a GTM Engine Like This?
We only work with 3–4 high-growth clients per quarter.
We only work with 3–4 high-growth clients per quarter.
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Predictable Scale
More Sales Meetings
A Full Pipeline
More Revenue