How This YouTube Firm Closed $28K in Month One with their First Ever Outbound Campaign

How YouTube Firm Closed $28K in Month One with their Outbound system

$82,000+

Potential deal value

150+

Booked Meetings

43+

Positive replies in 4 weeks

200+

14-day

Time-to-first close

Some of the leads we have booked

The Challenge

Oscar had elite credibility in the creator space — 650M+ views driven, worked with MrBeast and FaZe Rug — but…

He had no structured outbound system

Lead flow was inconsistent and reliant on referrals or DMs
He lacked a website, case study doc, or clear packaging for his offer
No CRM or sales infrastructure — hard to scale beyond word-of-mouth

He had no structured outbound system
Lead flow was inconsistent and reliant on referrals or DMs
He lacked a website, case study doc, or clear packaging for his offer
No CRM or sales infrastructure — hard to scale beyond word-of-mouth

“I always wanted to do cold email the right way. But in the creator space, no one’s doing it — and I had no idea where to start.”
— Oscar Gracie, Founder

“I always wanted to do cold email the right way. But in the creator space, no one’s doing it — and I had no idea where to start.”
— Oscar Gracie, Founder

Our Diagnosis

Oscar’s problem wasn’t credibility — it was discoverability and delivery. He had a premium, niche-specific offer with insane ROI potential, but lacked:

Clear ICP prioritization (not all creators = equal opportunity)

Packaging that showcased case studies or outcomes
A system for surfacing that value at scale

Clear ICP prioritization (not all creators = equal opportunity)
Packaging that showcased case studies or outcomes
A system for surfacing that value at scale

The solution wasn’t just launching outbound — it was architecting the whole strategy to match what creators actually buy.

The Build

We built Oscar’s outbound engine from scratch — starting with a clean GTM foundation and layering in offer, targeting, and follow-up systems.

ICP & TAM Mapping

Prioritized creator niches with high LTV (Finance, Fitness, Business)

Mapped creators with existing ad revenue, sponsorship deals, or product launches
Used Clay to enrich with YouTube data, subscriber count, and brand affinity

Prioritized creator niches with high LTV (Finance, Fitness, Business)

Mapped creators with existing ad revenue, sponsorship deals, or product launches
Used Clay to enrich with YouTube data, subscriber count, and brand affinity

Outbound Engine

Crafted 5 spintax variations — focused on idea bottlenecks, thumbnail/title strategy, and production flow

Built sequencing logic with creator-specific tone and empathy (no generic “scale your channel” fluff)
Aggressive follow-up engine — some meetings booked after 30+ touchpoints

Crafted 5 spintax variations — focused on idea bottlenecks, thumbnail/title strategy, and production flow

Built sequencing logic with creator-specific tone and empathy (no generic “scale your channel” fluff)
Aggressive follow-up engine — some meetings booked after 30+ touchpoints

Pre-Sales Infrastructure

Helped Oscar stand up LinkedIn profile, case study doc, and credibility stack

Tightened positioning: “YouTube strategist behind 650M views” → instantly credible
Provided coaching on offer structure and close sequence

Helped Oscar stand up LinkedIn profile, case study doc, and credibility stack
Tightened positioning: “YouTube strategist behind 650M views” → instantly credible
Provided coaching on offer structure and close sequence

Feedback Loop + Optimization